Nick Donnelly: Founder CityKing.com, Usability Geek, Developer, Business Owner, Traveller, Iconoclast. Based in East London.
Heron Tower construction site, City of London
I’d love to have been a fly on the wall at the meeting where they came up with this hilarious piece of business bullshit.
The Heron Tower - a 46 floor office building currently under construction is apparently not an office tower. No - how could you be so obtuse, no its an (the photographic proof is above) - “Advanced Business Life Environment”.
WHAT THE F**K!
The bullshit department must have been on overtime that week. I don’t know what brand of cocaine they were on but Tony Montana would be proud.
I can see the phone calls now:
“Dave, where are you?”
“Hi Steve, I’m at the ‘Advanced Business Life Environment.’”
“Oh right.”
“Yes.”
“So what the **** is that”
“I don’t know but the marketing department took 6 months to come up with that phrase.”
“Fancy a pint down the Simple Leisure Intoxication Life Environment?”
Lets pick it apart:
- Advanced - so they’re not using 1960’s building techniques - that’s a relief.
- Business - its a ******* office in the City of London.
- Life - no corpses then, thats always a bonus with an office.
- Environment - ie a place - no existential ambiguity then.
Before I read ‘Advanced Business Life Environment’ I was puzzled what this weird tall thing was. But now - its all so clear to me….
People really need to get the bullshit radar switched ON!
