Soundcloud is a pretty cool service - which is why it pains me to write this.
I don’t use it much & wanted to unsubscribe from their emails. I wasn’t expecting a Lord of the Rings 4 part epic.
All emails should simply have 1 click ‘unsubscribe’ button at the bottom.
For the record unsubscribe shouldn’t be formatted like this:
click here to unsubscribe from our mailings
but like this:
Get a clue.
Anyway - this is where the saga begins.
What I Want
- To Unsubscribe
What I Don’t Want
- To login and ‘manage my messaging settings’.
- To have a warm fluffy chat with you about how your life is doing and what your thoughts on your relationship with me are.
- You to try and stop me unsubscribing by making the process a f****** 10 minute game of ‘lets make nick piss about like a twat’.
- To fool around behind the bike sheds or come home and play video games with you.
I don’t give a f*** about your site or my messaging options. Just let me unsubscribe for the love of f**** God!!!
Here is what happened
I click ‘manage my messaging options’ or whatever - just to be dumped at a login screen.
I never use Soundcloud - that’s why I’m unsubscribing - therefore *I don’t know my login details* doh. There is no good reason to make me login here.
I click ‘forgot password’
I get an email from the Soundcloud weatherman, WTF?! I bet you think thats like kooky & a bit zany right! I don’t want zany, I want unsubscribe!
But instead I get ‘Manage notifications’. FFS.
There’s no ‘stop spamming me’ check box. It actually makes you manually select every single f****** thing I don’t want to be emailed about. GAAAAAAAAAAa.
Just to make me think more & complicate things further there are a series of random drop down lists too.
After all that pissing about I notice this hidden on the right:
Yet more messaging settings. Do I need to go in there too? I don’t know, this isn’t clear (<a bad place to be).
Look - it doesn’t matter who you are or what your site does - and Soundcloud is better than 99% of sites out there. Most people don’t give a f*** about your website.
If someone wants to unsubscribe - let them do so in 3 seconds - not 5 minutes. Time is precious.
No one is going to hack into people’s emails and secretly unsubscribe them. There’s no security risk here. But there is a risk that you’re gonna royally piss people off, who will endup hating you, writing posts like this - and will be less likely to come back.
Remember - most of your users wont come back. Take them into account.
Every email list should have 1 word, 1 click unsubscribe. The End.